Sarah Hromack / Projects / Pratt Institute (2019-2023)

I led the collaboration between Pratt Institute and Upstatement, the Boston, Berlin, and NYC-based digital product studio, to comprehensively redesign the Institute's ten year-old website This year plus-long project launched in August 2022 and carried a budget of over $1M. We collaborated with over 130 stakeholders across the Institute, including several cross-campus steering committees. The website serves as a primary vehicle for institutional storytelling while building positive brand engagement and awareness for prospective students, faculty, and staff.


Other projects launched by my team include Pratt Shows, a website that features public exhibitions and presentations by Pratt Institute’s graduating classes. Representing years of research, exploration, critical thinking, creative inquiry, problem-solving, growth, production, practice, and accomplishment, the shows celebrate student work leading up to Commencement in May.


In response to the Covid-19 pandemic, we also built a 2020 digital commencement in collaboration with internal graphic design colleagues and Micah Walter Studio.

Updated on February 07, 2023